Marketing × Technology × AI
Parya GolpayganiSenior Full Stack Marketing Manager
I connect strategy, performance, search, technology and AI into one measurable growth system — instead of running channels side by side.
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Positioning
Marketing is not a collection of channels.
It is a system.
I combine strategy, search, paid media, analytics, technology and AI into one connected growth system.
Every channel inherits its job from the strategy above it and reports back into the same measurement model. That is what makes the parts add up — and what makes the result reproducible rather than accidental.
Expertise
Strategy
SEO
Performance
AI
Technology
Growth
Decisions come before channels.
- Positioning
- Customer Journey
- Channel Strategy
- Go-to-Market
- Campaign Architecture
Visibility is architecture, not output.
- Technical SEO
- Content Strategy
- Search Architecture
- AI Search Visibility
- Information Architecture
Every euro has to earn its place.
- Google Ads
- Paid Search
- Performance Strategy
- CRO
- Campaign Optimization
AI where it creates real leverage.
- AI Visibility
- Generative Search
- AI-assisted Workflows
- Automation
- Marketing Intelligence
Marketing that actually ships.
- WordPress
- Divi
- Frontend Understanding
- Tracking
- Data Integration
- Technical Implementation
Proof instead of opinions.
- Analytics
- Experimentation
- Funnel Optimization
- Measurement
- Business Impact
Selected Work
Case Studies
Project 01
SEO & AI Visibility
Organic Growth System — « Client / Company »
Role
« Your role and the scope you owned. »
Challenge
« The starting situation and the problem, in 1–2 sentences. »
Approach
« What you did and why — the decisions, not the task list. »
- +XX%Visibility
- +XX%Organic Traffic
- —« Only real figures »
Project 02
Performance Marketing
Paid Search Efficiency Programme — « Client / Company »
Role
« Your role and the scope you owned. »
Challenge
« The starting situation and the problem, in 1–2 sentences. »
Approach
« What you did and why — the decisions, not the task list. »
- −XX%Cost per Lead
- +XX%Conversion Rate
- —« Only real figures »
Project 03
Web & Technology
Site & Tracking Rebuild — « Client / Company »
Role
« Your role and the scope you owned. »
Challenge
« The starting situation and the problem, in 1–2 sentences. »
Approach
« What you did and why — the decisions, not the task list. »
- —« Core Web Vitals »
- —« Tracking coverage »
- —« Only real figures »
Journey
How the profile came together
Performance
Search
Strategy
Technology
AI
Full Stack Marketing
Tools & Technology
Toolkit
Search
- Google Search Console
- SISTRIX
- Screaming Frog
- Ahrefs
- Semrush
Performance
- Google Ads
- GA4
- Looker Studio
- Google Tag Manager
- Microsoft Ads
Web
- WordPress
- Divi
- HTML
- CSS
- JavaScript
- GSAP
AI
- LLM Workflows
- AI Search
- Automation
- Prompt Systems
- Marketing Intelligence
Approach
I don’t separate marketing from technology.
Understanding how strategy, data, technology and execution influence each other is what allows me to make better marketing decisions — earlier, and with less guesswork.
Think in systems.
Channels are components. The system is the product.
Measure what matters.
A metric earns its place only if a decision depends on it.
Understand the technology.
You cannot brief what you cannot read.
Keep the user at the center.
Search intent and user experience are the same conversation.
Use AI where it creates real leverage.
Not as decoration — as capacity, visibility and speed.
About
I’m Parya.
A marketing professional working at the intersection of strategy, performance, technology and AI.
« 2–3 sentences: how you got here, what kind of problems you like, what you are working on right now. Keep it human — this is not the CV. »
« 1–2 sentences: what you are looking for, or how you like to work with teams. »